Quantitative Approach

Being a full-service agency, Random House is able to conduct quantitative surveys of various scales – from dipsticks to national surveys. The types of quantitative methodology/ studies we do include:

  • CAPI (Computer – Aided Personal Interviews)
  • Paper and Pencil (Face to face)
  • Paper and Pencil (Telephone)
  • CATI (Computer Aided Telephone Interviews)
  • Central Location Studies
  • In-Home Studies
  • Intercepts
  • Mystery shopping
  • Trade/ Business-to-Business Studies
  • Etc.

Random House is capable of conducting several study types using the quantitative approach, including (among several):

  • Usage and Attitude
  • Product Testing
  • Concept Testing
  • Brand Health / Tracking studies
  • Audience Surveys
  • Public Opinion Polls
  • Segmentation Studies
  • Pricing Studies/ Conjoint Analysis
  • Employee surveys
  • Customer satisfaction surveys
  • Locational surveys
  • Retail Audit/ Census
  • Ad Awareness & Evaluation Studies
  • Promotion and Score Card studies
  • Omnibus Surveys

We have executed quantitative online projects in more than 12 markets in West, Central & East African countries successfully using platforms like STG (Survey To Go), SogoSurvey (from Sogolytics) and other customized online data capture platforms for numerous clients. 

 

CATI/ Telephone Interviews:

The benefits of this type of data collection include the following:

  • Cost effectiveness
  • Time-saving
  • Easier to reach a widely dispersed & remote target
  • Easier accessibility of targets which are time-challenged
  • Good supervision and control as interviewing staff are in one location
  • Better data security
  • Ability to record interviews

Apart from these advantages, we also incorporate the following into our Telephone interview services to better meet our clients’ needs:

  • Ability to conduct Interviews in major local languages
  • Adaptability: This is on two levels
    • o Adapting to different industry types (we have executives and interviewing staff that have experience of research across many industries)
    • Easier accessibility of targets which are time-challenged