In our experience, we have found that some problems are such that a combination of approaches or study types is necessary to provide relevant insights. We have the capability and experience to execute such ‘hybrid’ studies effectively.
Some of the ways we would approach this are:

i. By combining techniques from different approaches such as having a qualitative phase and a quantitative phase to a study

ii. By creatively incorporating quantitative survey feedback into qualitative sessions and vice versa

iii. By skillful employment of triangulation to provide best insights to address business challenges.

iv. By combining or bundling aspects of different study types such as a usage & attitude, product test, a name test and price sensitivity study in the same survey

v. In-home placements that afford the opportunity for quantitative feedback followed by qualitative online or face to face qualitative IDIs, Triads or FGDs.