Market Research Study Areas
- General Consumer & Market Understanding Research including:
- General Consumer Surveys
- Usage And Attitude Studies
- Market Sizing and Scoping
- Market Segmentation
- Audience Surveys
2. Lifestyle Insights Research
3. Customer Experience & Satisfaction Research
- Customer Loyalty Scheme research
- Customer Care Research
- Mystery shopping
- User Observation/Ethnographical Studies
- Customer Satisfaction Research
4. Brand Positioning, Brand & Product Development & Brand Health Tracking Research
- Brand Health Tracking Surveys
- Brand Communication studies
- Brand Image Research
- Name, Label And Pack Tests
- New Product Development Research
- Consumer Product Tests (In-Home / Central Location)
- Product Clinics
- Product concept testing
5. Corporate Image Research
6. Pricing Research
- Price sensitivity
- Conjoint Analysis
- Shelf Pricing Competitor Analysis
7. Advertising Research
- Advert testing
- Concept testing
- Ad evaluation (Across all media platforms)
8. Distribution / Sales Support Research
- Retail Audits
- Trade Research
- Outlet Census
- Location Analysis
- New Retail Outlet Research
- Stocking Research