Market Research Study Areas

  1. General Consumer & Market Understanding Research including:
  • General Consumer Surveys
  • Usage And Attitude Studies
  • Market Sizing and Scoping
  • Market Segmentation
  • Audience Surveys

      2. Lifestyle Insights Research
      3. Customer Experience & Satisfaction Research

  • Customer Loyalty Scheme research
  • Customer Care Research
  • Mystery shopping
  • User Observation/Ethnographical Studies
  • Customer Satisfaction Research

      4. Brand Positioning, Brand & Product Development & Brand Health Tracking Research

  • Brand Health Tracking Surveys
  • Brand Communication studies
  • Brand Image Research
  • Name, Label And Pack Tests
  • New Product Development Research
  • Consumer Product Tests (In-Home / Central Location)
  • Product Clinics
  • Product concept testing

       5. Corporate Image Research
       6. Pricing Research

  • Price sensitivity
  • Conjoint Analysis
  • Shelf Pricing Competitor Analysis

       7. Advertising Research

  • Advert testing 
  • Concept testing
  • Ad evaluation (Across all media platforms)

      8. Distribution / Sales Support Research

  • Retail Audits
  • Trade Research
  • Outlet Census
  • Location Analysis 
  • New Retail Outlet Research
  • Stocking Research