Quantitative Approach

Being a full-service agency, Random House is able to conduct quantitative surveys of various scales – from dipsticks to national surveys. The types of quantitative methodology/ studies we do include:

• CAPI (Computer – Aided Personal Interviews)
• Paper and Pencil (Face to face)
• Paper and Pencil (Telephone)
• CATI (Computer Aided Telephone Interviews)
• Central Location Studies
• In-Home Studies
• Intercepts
• Mystery shopping
• Trade/ Business-to-Business Studies
• Etc.

Random House is capable of conducting several study types using the quantitative approach, including (among several):

• Usage and Attitude
• Product Testing
• Concept Testing
• Brand Health / Tracking studies
• Audience Surveys
• Public Opinion Polls
• Segmentation Studies
• Pricing Studies/ Conjoint Analysis
• Employee surveys
• Customer satisfaction surveys
• Locational surveys
• Retail Audit/ Census
• Ad Awareness & Evaluation Studies
• Promotion and Score Card studies
• Omnibus Surveys

We have executed quantitative online projects in more than 12 markets in West, Central & East African countries successfully using platforms like STG (Survey To Go), SogoSurvey (from Sogolytics) and other customized online data capture platforms for numerous clients.