Quantitative:
- Consumer Product Tests (In-Home and Central Location)
- Usage and Attitude Studies
- General Consumer Surveys
- Pricing Studies
- New Product Evaluation
- Tracking Studies
- Mystery Shopping
- Customer Satisfaction Studies
- Segmentation Studies
- Corporate Image Studies
- Name, Label and Pack Tests
- Ad and Concept Tests
- Image Research
- Audience Surveys
- Omnibus Surveys
Etc.

Qualitative:
- Desk Research
- Focus Group Discussions (FGDs)
- Mini-Groups
- Observation/Immersion Studies
- In-Depth Interviews (IDIs)
- Participatory Rapid Appraisal (PRAs)
- In-House Viewing Facility